Ontario beer ombudsman ready to hear complaints

Complaints about the frothy beverage will now be investigated by Charles Dougall, a former bank ombudsman.
Complaints about the frothy beverage will now be investigated by Charles Dougall, a former bank ombudsman. (Photo courtesy The Beer Store)

Eat your heart out, Duffman!

In what is a first-ever appointment of its kind in Ontario and possibly Canada, the Beer Store has formally appointed its first beer ombudsman. Complaints about the frothy, delicious beverage will now be investigated by Charles Dougall, a former Scotiabank ombudsman.

Dougall will commence his duties on January 2, 2017, for a three-year term. He will be responsible for investigating complaints between customers, brewers and the store.

Although one has to wonder how anyone could possibly make a complaint about the nectar of the gods, some that come to mind are:

  • My beer is too flat;
  • My beer is too warm;
  • I got a 23-pack instead of a 24;
  • My bottle iss only ¾ full.

The Ontario government asked for the position to be created last year, after allowing some grocery stores to sell beer.

Some found the idea of a beer ombudsman puzzling, including the Ontario Ombudsman’s office, which tweeted:

Bottoms up!

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